Schneider’s Rob Reich Elected Chairman of North American Council for Freight Efficiency

Rob Reich senior vice president
Company’s senior vice president succeeds Scott Perry, new chief operating officer of Nikola Motor Company

GREEN BAY, Wis. – (Dec. 6, 2017) – Rob Reich, senior vice president of equipment, maintenance and driver development at Schneider, has been elected chairman of the North American Council for Freight Efficiency (NACFE), a nonprofit organization dedicated to doubling the freight efficiency of North American goods movement. Reich succeeds Scott Perry, Nikola Motor Company’s newly announced chief operating officer, in the role.

“We are so grateful to Scott for his years of leadership, a period in which our organization saw much growth and achievement,” said Mike Roeth, NACFE executive director. “Now we are thrilled to face the future with Rob. Trucking is on the precipice of a lot of exciting technological developments in the near term. We know we can count on Rob to help us navigate those changes, keep NACFE relevant and help us continue to grow and develop.”

NACFE focuses on improving the quality of information flow and highlighting successful adoption of technologies. One of NACFE’s recent initiatives, Run on Less, demonstrated how trucks can use different technologies to achieve the best fuel economy through a three-week experience in multiple locations across the United States. The project proved that with current, commercially available technologies, drivers are able to achieve an average of 10.1 miles per gallon in a Class 8 truck.

“I am excited about the opportunity to be chairman of NACFE, as it will allow me to become further involved in its important mission to improve freight efficiency,” said Reich. “We at Schneider excel at running an efficient fleet, yet we are always seeking new ways to maximize our resources. Because NACFE also believes in this constant pursuit of perfection, I am confident it will continue to help the industry make significant strides in the efficient movement of goods across this continent during my tenure.”

Reich began his career at Schneider, a premier provider of transportation and logistics services, in 1992 after serving as a lieutenant in the U.S. Army.

Schneider has a well-established culture of sustainability, with a long history of focusing on fuel efficiency, freight consolidation and energy conservation. To that end, Schneider has invested in energy-efficient features for its trucks and has become an industry leader in building green supply chains.

About Schneider

Schneider is a premier provider of transportation and logistics services. Offering one of the broadest portfolios in the industry, Schneider’s solutions include Regional and Long-Haul Truckload, Expedited, Dedicated, Bulk, Intermodal, Final Mile, LTL, Brokerage, Warehousing, Supply Chain Management and Port Logistics.

A $4 billion company (2016 revenue), Schneider has been delivering superior customer experiences and safely getting it done for over 80 years. For more information about Schneider, visit or follow on Twitter: @WeAreSchneider.

About North American Council for Freight Efficiency

The North American Council for Freight Efficiency (NACFE) works to drive the development and adoption of efficiency enhancing, environmentally beneficial, and cost-effective technologies, services, and methodologies in the North American freight industry. An unbiased organization, NACFE communicates the benefits, challenges and payback of such actions summarizing the confidence fleets should have in adoption. The Council is an effort of fleets, manufacturers, vehicle builders and other government and nongovernmental organizations coming together to improve North American goods movement.

Run on Less, a first-of-its-kind fuel economy road show which proved that 10 miles per gallon is possible, was a joint effort between NACFE and Carbon War Room, which merged with Rocky Mountain Institute in 2014 and now operates as part of it. Rocky Mountain Institute—an independent nonprofit founded in 1982—transforms global energy use to create a clean, prosperous and secure low-carbon future.