Schneider's Military Support Honored with 8th Edition Ride of Pride Truck from Freightliner

Schneider Awarded 8th Ride of Pride Truck

U.S. Army veteran will captain new military-themed tractor

GREEN BAY, Wis. (July 1, 2015) –For many military veterans, once their service ends and their civilian life begins, the two worlds don't often intersect. However, for the truck drivers selected to commandeer a series of special patriotically themed trucks at Schneider, their military and civilian lives are both honored daily.

Schneider, one of the nation's largest truckload carriers and an employer of thousands of associates with military experience, has been selected by truck manufacturer Freightliner to receive two new editions of the Ride of Pride, a truck series designed to be rolling tributes to members of the military – past and present. The new military-themed tractors, one American and one Canadian, join Schneider's existing fleet of seven Ride of Pride trucks.

The theme for this year's trucks is Military Past. The U.S. truck showcases black and white imagery of each military branch from World Wars I and II, Korea, and Vietnam as well as decals of the logos of the departments of the U.S. Armed Forces. The background features the American flag and a bald eagle. The doors on each side read, “Honoring all who have served;” and the hood honors prisoners of war (POWs) and those missing in action (MIA).

The 13th and 14th editions of the Ride of Pride were added to Schneider’s fleet Memorial Day weekend. The U.S. truck made its traditional debut at Rolling Thunder, a motorcycle rally in Washington, D.C., honoring our nation's veterans, POWs and MIAs. Schneider's newest Ride of Pride tractor will spend its first 12 months traveling the country to various military-themed events before it transitions to hauling freight.

"This year's Ride of Pride trucks are very special additions to our military-themed fleet," said Rob Reich, senior vice president at Schneider. "They represent our longstanding commitment to honoring those with military experience and hiring them into our ranks."

Jay Hull of Green Bay, Wis., has been selected as the driver of the 2015 Schneider Ride of Pride. Hull served in the U.S. Army for 24 years as a driver, completing tours in Iraq hauling fuel tankers. He also acted as a recruiter, career counselor and chemical, nuclear and biological warfare specialist. Hull joined Schneider in 2012 as an Intermodal driver based out of Chicago. Within a year of joining the Big Orange, Hull was promoted to a Training Engineer, a role that assists with the growth and development of new drivers.

"The opportunity to represent Schneider as a Ride of Pride driver is an honor. I completed tours in Iraq and Kuwait and I was fortunate enough to come home," said Hull. "This experience allows me to give back and join others in saying thank you to those who have served. At the same time, I get to talk about how transportation jobs are a great fit for former members of the military. My two favorite worlds really do intersect each and every day."

This isn't Hull's first time behind the wheel of the distinguished tractor. In 2014, nearly a year after becoming a trainer, Hull was selected to take over Schneider's 2008 Ride of Pride.

"I get goose bumps talking about it," said Hull. "This truck is a rolling tribute to those who currently serve and to the families of soldiers, sailors and marines who gave the ultimate sacrifice serving our country. It’s an emotional experience to have them share their stories with me."

Freightliner's Ride of Pride tradition began more than 13 years ago when Ed Keeter, Freightliner shift manager and Vietnam War veteran, proposed the project as a way to honor current and prior members of the U.S. military. Freightliner previously presented Ride of Pride trucks to Schneider in 2007, 2008, 2011, 2012, 2013 and 2014. In 2011 Schneider also received the first unit ever produced by Freightliner to honor Canadian military members.

To learn more about Schneider's career opportunities and its commitment to those who have served in the military, visit

About Schneider

One of the largest truckload carriers in North America, Schneider has been the top choice of safety-minded drivers for 80 years. With over 75 percent of its drivers getting home weekly or better, Schneider provides professional opportunities that meet the work-life balance needs of today’s drivers and owner-operators. Schneider is a $3.9 billion company and is ranked a top-paying carrier by the National Transportation Institute. It has been nationally recognized for its support of current and former military personnel. For more information about Schneider career opportunities, visit You can also connect with Schneider on Facebook at or follow on Twitter @WeAreSchneider.