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Celebrating 90 years of excellence

For nine decades, Schneider has been a leader in the transportation and logistics industry, consistently delivering innovative solutions and exceptional service. Our journey began in 1935 with a single truck, and today, we operate a vast, reliable network that spans North America.

As we celebrate 90 years of resiliency and growth, we know it wouldn’t have been possible without our steadfast associates, loyal customers, and confident investors who have been integral to our success.

Honoring Our Legacy

This milestone anniversary reflects our enduring dedication to service and excellence. Join us in looking back on pivotal moments in our history, recognizing our associates and celebrating the turns in the road that have led to our success. 

Sustainability for the long haul

Some call it sustainability. We call it good business. Watch how we demonstrate our commitment to fuel efficiency and sustainability in the last 90 years.

Driving through the decades

1930-1940s

  • 1935: Al Schneider took a leap of faith in 1935 when he sold the family car to buy our first truck. 
  • 1944: Schneider begins painting its trucks Omaha Orange color.

Early model orange Schneider truck on the road in the 1930s
Early Schneider truck model from the 1950s

1950-1960s

  • 1958: Schneider is granted its first interstate authority by the Interstate Commerce Commission (ICC). The first shipment is for Procter & Gamble (P&G) from its plant in Green Bay, Wisconsin to another P&G facility in Cheboygan, Michigan. 
  • 1969: Schneider purchases Kampo Transit entering the company into Bulk. 

1970-1980s

  • 1974: Schneider enters into the refrigerated hauling sector. 
  • 1975: The company installs a state-of-the-art computerized control system light-years ahead of the competition. 

  • 1976: Don Schneider is named president of the company. 

  • 1980: Motor Carrier Act of 1980 passed. 

  • 1982: Schneider Foundation established. 

  • 1982: Schneider forms Schneider Communications to provide long-distance telephone service to customers in the Midwest. 

  • 1986: Schneider becomes the first carrier to install two-way satellite communication systems in all 6,000 over-the-road trucks. 

Collage of photos including Don Schneider and an early communication system
Intermodal trailers stacked on railroad track

1990-2000s

  • 1991: Schneider launches intermodal service offering. 
  • 1992: Company opens office in Mexico City. 

  • 1993: Schneider Logistics, Inc., is created. 

  • 2001: Schneider Brokerage started. 

  • 2002: Chris Lofgren named President and CEO. 

2000s-today

  • 2017: Schneider goes public/IPO.  
  • 2018: Mark Rourke succeeds Chris Lofgren as President and CEO. 

  • 2019: Roll-out of Samsung Galaxy tablet devices begins, improving the driver experience both in and out of the truck. 

  • 2020: Schneider FreightPower® portal launched. 

  • 2022: Schneider acquires Midwest Logistics Systems.

Collage of photos including group at NYSE closing bell, electric truck and cell phone
  • 2023: Schneider fully operationalizes a battery electric truck fleet with 92 Freightliner eCascadias in Southern California. 
  • 2023: Schneider acquires M&M Transport Services. 

  • 2023: Company opens The Grove Innovation Center in Green Bay.

  • 2024: Schneider acquires Cowan Systems. 

Learn more about our journey and what’s next

We are grateful for the associates and customers who have helped shape our legacy. Our future is filled with opportunity, and we look forward to building on our history of success.

Explore our story