Schneider empowers women with new graphically designed truck
The company reveals new tractor design in support of increasing female drivers in the trucking industry
GREEN BAY, Wis. (March 29, 2022) Schneider (NYSE: SNDR), a premier provider of trucking, intermodal and logistics services, Schneider recently unveiled its first tractor wrapped to support Women in Trucking (WIT), a nonprofit that encourages the employment of women in trucking, celebrates their success and minimizes obstacles.
The goal of the new tractor design is to increase the number of women in our nation’s driver pool, while supporting the professional drivers of today and tomorrow.
"To me, a woman in trucking means confidence, power, job security, adventure, and role model," said Schneider professional driver and WIT Driver Ambassador, Kellylynn McLaughlin. She will soon be traveling the country in the tractor with designs featuring an empowered woman wearing a cape behind the wheel with the messages, ‘Redefining the Road,’ ‘Safe, Strong, Independent,’ and “You Can Do It!’
