A cellular phone manufacturer planned to launch a new line of phones with a major US cell phone carrier. The launch involved over $100 million in new devices, and a significant delay between required shipping and delivery times. 20 loads valued at $3-6 million each had to be staged and ready for a quick delivery without compromising security.
With a keen understanding of the value of their loads, the manufacturer maintains a strict set of rules for high-value freight carriers. They set the bar for cargo security much higher than FMCSA recommended procedures, and were especially sensitive to security with high-value loads sitting in one place for an extended period of time.
The cell phone loads were destined for a distribution point in Indiana, and would need to be stored in a secure facility close enough to deliver quickly when the time came. Schneider set up a temporary secure staging area at its nearby Indianapolis operations center to accommodate the 20 loads. The manufacturer sent representatives to tour and vet the facility prior to shipping.
Schneider’s high security protocols for the cell phones included:
When the time came, Schneider delivered all 20 loads into the cell phone carrier’s distribution centers in just 7 hours. This quick response enabled a smooth rollout to all distribution points, and a smooth launch for the new phone model.
Published August 2017
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