One truck started a North American network
Al Schneider took a leap of faith in 1935 when he sold the family car to buy our first truck. Al, and his son Don after him, recognized the growth of our roadway system and the need to efficiently transport goods. They built the company on values — and they built it to last. Every day we put our learnings from nearly 90 years of reliable operations to work for customers like you with creative, collaborative, tech-forward, optimized supply chain solutions. This is the Schneider company history.
Celebrating 90 years of resiliency and growth
Explore our rich history through a series of videos that highlight the milestones, people and values that shaped Schneider over the last 90 years.
Schneider through the years
1930-1940s
- 1935: Al Schneider took a leap of faith in 1935 when he sold the family car to buy our first truck.
1944: Schneider begins painting its trucks Omaha Orange color.
1950-1960s
- 1958: Schneider is granted its first interstate authority by the Interstate Commerce Commission (ICC). The first shipment is for Procter & Gamble (P&G) from its plant in Green Bay, Wisconsin to another P&G facility in Cheboygan, Michigan.
- 1969: Schneider purchases Kampo Transit entering the company into Bulk.
1970-1980s
- 1974: Schneider enters into the refrigerated hauling sector.
1975: The company installs a state-of-the-art computerized control system light-years ahead of the competition.
1976: Don Schneider is named president of the company.
1980: Motor Carrier Act of 1980 passed.
1982: Schneider Foundation established.
1982: Schneider forms Schneider Communications to provide long-distance telephone service to customers in the Midwest.
1986: Schneider becomes the first carrier to install two-way satellite communication systems in all 6,000 over-the-road trucks.
1990-2000s
- 1991: Schneider launches intermodal service offering.
1992: Company opens office in Mexico City.
1993: Schneider Logistics, Inc., is created.
2001: Schneider Brokerage started.
2002: Chris Lofgren named President and CEO.
2010-today
- 2017: Schneider goes public/IPO.
2018: Mark Rourke succeeds Chris Lofgren as President and CEO.
2019: Roll-out of Samsung Galaxy tablet devices begins, improving the driver experience both in and out of the truck.
2020: Schneider FreightPower® portal launched.
2022: Schneider acquires Midwest Logistics Systems.
- 2023: Schneider fully operationalizes a battery electric truck fleet with 92 Freightliner eCascadias in Southern California.
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2023: Schneider acquires M&M Transport Services.
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2023: Company opens The Grove Innovation Center in Green Bay.
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2024: Schneider acquires Cowan Systems.
